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Horse Racing, Kentucky Derby at The Downey Profile®

Derby Viewership Best Since 1989

5/8/2017

Always Dreaming’s victory in the Kentucky Derby posted a Total Audience Delivery (TAD) average of 16.5 million viewers across NBC and NBC Sports Digital platforms – marking the largest Kentucky Derby audience since 1989 (18.5 million viewers for Sunday Silence’s win on ABC).

For the second consecutive year, NBC aired a Stanley Cup Playoff game in primetime after the Kentucky Derby. With Saturday’s puck drop shortly after Always Dreaming’s victory, Game 5 of the Penguins-Capitals second-round series delivered a Total Audience Delivery average of 4.365 million viewers, making it the most-watched early-round Stanley Cup Playoff game in People Meter history (1993).

TAD measures consumption across multiple platforms, combining the average minute audience for television and digital.

Following are viewership highlights from NBC Sports’ Super Saturday:

KENTUCKY DERBY

TV-only Kentucky Derby viewership peaked at 19.1 million viewers from 6:45-7:00 p.m. ET when Always Dreaming crossed the finish line 2¾ lengths ahead of Lookin at Lee – up 7% from the peaks of the past two Kentucky Derby races, won by Nyquist in 2016 and Triple Crown winner American Pharoah in 2015 (17.9 million for both).

The 143rdKentucky Derby (6:24-7:11 p.m. ET) on NBC averaged 16.4 million TV-only viewers with a 9.3/22 HH rating – up 6% and 3% respectively from last year.

Saturday’s Kentucky Derby is television’s most-watched Saturday afternoon program since the NFC Divisional Playoff (Jan. 14, 2017).

This is the fifth consecutive year and seventh time in nine years (2009, 2010, 2013, 2014, 2015, 2016, and 2017) that NBC’s Kentucky Derby coverage averaged more than 15 million viewers. NBC’s five-year streak (2013-17) averaging 15+ million viewers is the only such Kentucky Derby stretch in People Meter history (Kentucky Derby viewership history at bottom).

NBC Sports Digital’s presentation of the Kentucky Derby ranks as the most-streamed Kentucky Derby ever, delivering 9 million minutes, up 30% from last year. The stream also delivered a record 281,000 unique users. The Average Minute Audience (AMA) for the Kentucky Derby via the NBC Sports app and NBCSports.com was 97,800 viewers.

 

KENTUCKY DERBY VIEWERSHIP (*TV + Digital)

2017 16.543 million* NBC Always Dreaming
2016 15.6 million* NBC Nyquist
2015 16.1 million* NBC American Pharoah
2014 15.3 million NBC California Chrome
2013 16.2 million NBC Orb
2012 14.8 million         NBC I'll Have Another
2011 14.5 million         NBC Animal Kingom
2010 16.498 million  NBC Super Saver
2009 16.1 million         NBC Mine That Bird
2008 14.2 million         NBC Big Brown
2007 13.7 million         NBC Street Sense
2006 12.9 million         NBC Barbaro
2005 13.6 million         NBC Giacomo
2004 14.6 million         NBC Smarty Jones
2003 11.8 million         NBC Funny Cide
2002 12.8 million         NBC War Emblem
2001 13.5 million         NBC Monarchos
2000 9.1 million           ABC Fusaichi Pegasus
1999 9.9 million           ABC Charismatic
1998 9.5 million           ABC Real Quiet
1997 11.3 million         ABC Silver Charm
1996 11.0 million         ABC Grindstone
1995  9.3 million           ABC Thunder Gulch
1994 12.2 million         ABC Go For Gin
1993 11.5 million         ABC Sea Hero
1992 13.7 million         ABC Lil E Tee
1991 13.4 million         ABC Strike The Gold
1990 15.6 million         ABC Unbridled
1989 18.5 million         ABC Sunday Silence

TOP METERED MARKETS FOR 2017 KENTUCKY DERBY (Race Portion)

1. Louisville 39.0/65
2. Ft. Myers 21.3/39
3. Cincinnati 18.8/37
4. Buffalo 17.9/31
5. Knoxville 17.0/28
6. Dayton 16.2/29
7. Pittsburgh 15.5/30
8. Cleveland 15.1/29
9. Richmond 15.0/29
10. West Palm Beach 14.8/27
11. Columbus 14.6/28
12. Indianapolis 14.0/27
13. Baltimore 13.5/28
14. Greenville 13.2/21
15. Philadelphia 13.0/24
16. Orlando 12.7/25
T17. Milwaukee 12.5/28
T17. Nashville 12.5/21
19. Washington, DC 12.4/26
20. Detroit 12.2/24

 

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