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Nielsen: Preakness Viewership Up


The NBC Sports broadcast of the Preakness Stakes drew 8.8 million viewers, a gain of five percent over last year’s race and the second most-watched Preakness in five years, according to official national data provided today by The Nielsen Company.

The race portion of the Preakness (5:56-6:41 p.m. ET) drew 8.8 million viewers, five percent more than last year’s race (8.4 million) and the second most-watched Preakness race in five years, topped only by the much-hyped boys vs. girls showdown in 2009 when filly Rachel Alexandra – with jockey Calvin Borel – beat Mind That Bird, which Borel rode to victory in the Kentucky Derby.

The national rating for Saturday's race portion was a 5.6 with a 13 share, up six percent from last year’s 5.3/13 and the second highest in five years.

NBC Sports coverage of this year’s Preakness reached more than three million more viewers than the last Preakness broadcast by ABC in 2000 (8.8 million vs. 5.5 million, up 60 percent).

Since NBC Sports began broadcasting the Preakness in 2001, every Preakness telecast on NBC over that period attracted more viewers than any Preakness telecast on ABC in the previous seven years. Viewership for the Preakness is up an average of 63% in the 11 years on NBC compared to the previous eight years on ABC.

--Edited release

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