Churchill Downs' new "Big Board" -- scheduled to be in place before Opening Night of the 2014 Spring Meeting, will be the only video board in an outdoor stadium or arena capable of displaying the new and advanced 4K ultra-high definition technology.
Panasonic Corporation of North America and Churchill Downs publicized the board in advance of the 2014 International Consumer Electronics Show, the world's largest consumer electronics show that ran Jan. 7-10 in Las Vegas.
Churchill says it's the largest 4K video board in the world. The 171-foot by 90-foot video board will sit 80 feet above the ground and will top out at 170 feet in height.
The board will display in excess of 2,160 vertical lines with more than 4,000 horizontal lines of resolution. In total, the board will be capable of displaying over nine million lines of resolution
enabling a wide variety of capabilities. They include image magnification, replays, odds, results, advertising, brand messaging, split screen and ticker displays, public service announcements and other creative elements.
The LED systems are being provided by Panasonic's manufacturing partner, Lighthouse Technologies.
Preliminary construction on the Big Board, a $12 million investment, began in December and installation is scheduled to be completed by mid-March.
The video board will be installed about midway along the backstretch and outside the dirt course of the historic track. The positioning is expected to yield a 170-degree viewing angle for fans in the clubhouse, grandstand and infield.
The software and equipment that will control the Big Board will allow for multiple split-screen presentations of video, images, data and innovative live and recorded programming. Churchill Downs also will add full-1080i fixed and mobile HD cameras and a new audio system to deliver state-of-the-art picture and sound quality.
The plan is to unveil the Big Board to the public at Opening Night of Kentucky Derby Week on Saturday, April 26 -- the contrast with a dark sky is sure to be exciting.
Churchill Downs says the "Big Board" is bigger than three NBA basketball courts, or five average size U.S. homes, or 2,200 46-inch flat-screen TV's, or 320,000 Apple iPhone 5 screens.