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Kentucky Derby and Horse Racing at The Downey Profile®

NBC Says Derby Drama Helped Ratings

5/5/2019

NBC Sports’ coverage of the 145th Kentucky Derby on NBC followed immediately by the primetime Columbus Blue Jackets-Boston Bruins Stanley Cup Playoff Game 5 on Saturday delivered multiple overnight ratings milestones, according to data provided by Nielsen. 

“We hit the trifecta last night, with the historic drama of the Kentucky Derby and two one-goal Stanley Cup Playoff games,” said Sam Flood, President, Production, NBC Sports & NBCSN. “With the unanticipated and unprecedented conclusion of the Derby leading into Columbus-Boston Game 5, we were able to capitalize on the audience opportunity and set ratings milestones across the board.”

Country House’s victory in the “Run for the Roses” delivered a 10.9/25 overnight rating – matching 1992 as the best overnight for a Kentucky Derby since 1990. In addition, the 10.9/25 for the Kentucky Derby (6:30-7:30pm ET race portion) is up 20% from last year’s race (9.1/21) featuring eventual Triple Crown winner Justify, and marks television’s best Saturday overnight since the NFL Divisional Playoffs (Jan. 12, 2019).

The overnight rating peaked at an 11.9/27 from 6:45-7 p.m. ET, as Country House and Maximum Security crossed the finish line. Louisville, the home of the Kentucky Derby, topped the metered markets with a 39.5 rating/69 share (top 20 markets below).

The unexpected drama of the Kentucky Derby provided a large lead-in audience for Columbus-Boston Game 5 on NBC. The result was a 3.22 overnight rating, the second-highest overnight for a Stanley Cup Playoff game on record (since 1994), excluding Stanley Cup Final games. Blue Jackets-Bruins Game 5 trails only a 3.27 overnight rating for Chicago-Anaheim in 2015, which was a Game 7 of the Western Conference Final, among non-Stanley Cup Final games. Last night’s game was up 12% vs. last year’s Pittsburgh-Washington Game 5 (2.87), which also led out of the Kentucky Derby.

Columbus delivered a 15.2 local rating for Game 5, NBC Sports’ highest rating on record for an NHL game in the market. Boston scored a 15.1 rating.

Last night’s late Stanley Cup Playoff Game 5 between Colorado and San Jose delivered a 0.75 overnight rating, up 75% vs. the comparable game last year (Winnipeg-Nashville; 0.58).

Locally, Denver delivered a 9.1 rating, NBC Sports’ highest rating on record for an NHL game in the market. San Jose produced a 3.4 rating.

 TOP METERED MARKETS FOR 2019 KENTUCKY DERBY (Race Portion)

1. Louisville 39.5/69
2. Cincinnati 20.3/38
3. Ft. Myers 19.4/37
4. Indianapolis 18.6/34
5. Knoxville 17.9/30
T6. Dayton 17.6/33
T6. Buffalo 17.6/32
8. West Palm Beach   17.1/31
9. Tampa 16.5/32
10. Columbus 16.2/31
11. Providence 15.7/29
12. Boston 15.4/33
13. Cleveland 14.9/30
14. Orlando 14.8/31
15. Baltimore 14.3/30
16. Hartford 13.4/26
17. New Orleans 13.1/23
18. Pittsburgh 13.0/27
T19. Greenville 12.7/21
T19.    Milwaukee 12.7/27

Unedited release

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